Wine reviews and scores: those who write them and those who need them
The frustrations and irony of wine reviews and scores… Frustration 1) “We need a 90 point score, Jo. We can’t sell the wine without it.” [I think to myself, "No, you HAVE to sell the wine without it,...
View ArticleToday is “hug your sales person” day
I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel...
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